CRM applications, also known as front-office applications, help organizations manage critical customer relationships by supporting all customer-centric processes within an enterprise, including marketing, sales, and customer support. Whenever a company has problems retaining existing customers or is riddled by an unsophisticated marketing strategy, a CRM solution enables them to to identify the right target segment and help pinpoint the direct causes of customer attrition. These systems are created for and utilized by customers, partners, and prospects to gather product and service information, obtain pricing quotes, place and track orders, solve product and service-related problems and questions, and much more.
CRM solutions also address other dilemmas confronting today's growing companies, such as the burden of a legacy system, the inability of that system to support anticipated growth and customer volume and the absence of an apt data integration strategy. In effect, CRM solution solves the challenges and problems posed by- a broadening and increasingly global customer base; ever changing, complex and personalized customer needs; new sales and marketing channels; an increase in product or service lines; strategic organizational shifts; and the migration and integration of data necessary for growth through mergers and acquisitions.
CRM also offers the opportunity to develop, maintain, and leverage a consistent, accurate and timely set of customer, product, and service information across the customer-facing departments of the enterprise, namely, marketing, sales, service, support, and product development units. CRM's direct and positive impact over corporate revenues explains its immense mainstream popularity. Indeed, enterprises implementing CRM can, and if necessary in real time, quantify their investment in CRM in terms of increased revenue, lower costs, enhanced customer satisfaction & retention, new business development and improved profitability.
At Mindlance, our CRM services encompass successful implementation expertise with leading CRM solutions such as Siebel, SAP, Oracle and PeopleSoft. Our CRM services include all aspects of a CRM implementation beginning with strategy and package selection to implementation, training, and testing. Our knowledge assets along with our global delivery capabilities enable us to deliver cost-effective and efficient solutions.
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Marketing
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Loyalty Management | |
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Customer Insight Analysis | |
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E-mail Marketing | |
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Event-Driven Marketing | |
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Predictive Modeling | |
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Campaign Management |
Sales
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Opportunity Management | |
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Forecasting/Pipeline | |
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Order Management | |
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Sales Analytics | |
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Trade Promotions | |
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Proposal Generation | |
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PRM | |
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Sell-Side E-commerce | |
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Incentive Comp Management |
Customer Service
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" Contact Center Consolidation | |
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Contact Center Outsourcing | |
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Web Self-Service | |
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Customer Service Analytics | |
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Case/Problem Management | |
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Field Service Automation | |
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Workforce Management | |
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Speech Recognition | |
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CTI |